Cover image for Essentials of marketing research
Title:
Essentials of marketing research
Author:
Zikmund, William G.
ISBN:
9780324182576
Personal Author:
Edition:
2nd ed.
Publication Information:
Mason, Ohio : Thomson/Southwestern, ©2003.
Physical Description:
xxi, 452 pages : illustrations (chiefly color) ; 26 cm
Contents:
Introduction -- Designing research studies -- Measurement -- Sampling and statistical theory -- Analysis and reporting -- Comprehensive cases with computerized databases.
Subject Term: