The Oxford textbook of marketing

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Title:

Author:

Blois, Keith J. (Keith John)

ISBN:

9780198775768

Publication Information:

Oxford ; New York : Oxford University Press, 2000.

Physical Description:

x i, 658 p. : ill. ; 25 cm.

Subject Term:

Marketing.

Added Author:

Blois, Keith J. (Keith John)

Electronic Access:

Publisher description http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html

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Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168020401648	658.8 B652.O 2002	1	Searching... Unknown

This textbook brings together the expertise of 26 leading academics to provide an authoritative and comprehensive overview of the theory and practice of marketing. Its detailed, up-to-date account of the discipline is enhanced by substantial learning aids and modern presentation.

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