Review of marketing research. Vol. 3

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Title:

Review of marketing research. Vol. 3

Author:

Malhotra, Naresh K.

ISBN:

9780765613066

Publication Information:

Armonk, New York : M. E. Sharpe, 2007.

Physical Description:

xvii, 208 p. ; 26 cm.

Contents:

Managing customer relationships / Ruth N. Bolton and Crina O. Tarasi -- A critical review of marketing research on diffusion of new products / Deepa Chandrasekaran and Gerard J. Trellis -- On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Giana M. Eckhardt and Michael J. Houston -- Consumer responses to price and its contextual information cues: a synthesis of past research, a conceptual framework, and avenues for further research / Dhruv Grewal and Larry D. Compeau -- Store brands: from back to the future / Serdar Sayman and Jagmohan S. Raju -- Language, thought, and consumer research / Dwight R. Merunka and Robert A. Peterson -- You ought to be in pictures: envisioning marketing research / Russell W. Beik.

Subject Term:

Marketing research.

Added Author:

Malhotra, Naresh K.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020398075	658.83 M249R 2007	1	Searching... Unknown

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Summary

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications that impose rigid constraints on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. "RMR" fills an important need in the marketing literature. No bookshelf or library is complete without these annual volumes.