This is PR : the realities of public relations

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Title:

This is PR : the realities of public relations

Author:

Newsom, Doug.

ISBN:

9780495091325

Personal Author:

Newsom, Doug.

Edition:

9th ed.

Publication Information:

Belmont, CA : Wadsworth/Thomson Learning, c2007.

Physical Description:

xii, 416 p. : ill. ; 26 cm.

Series:

Wadsworth series in mass communication and journalism

Subject Term:

Public relations.

Added Author:

VanSlyke Turk, Judy.

Kruckeberg, Dean.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025408770	659.2 N558T 2007	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168020402786	659.2 N558T 2007	3	Searching... Unknown

This textbook traces the evolution of the public relations field, explains techniques for finding and performing research, and examines the ethical and legal issues that commonly arise during public relations practice. The second half of the text focuses on the specific tasks of developing a marketing campaign, preparing a publicity message, and ma

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