Essentials of marketing research

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Title:

Author:

Zikmund, William G.

ISBN:

9780324320879

9780324548273

Personal Author:

Zikmund, William G.

Edition:

3rd ed.

Publication Information:

Mason, Ohio : Thomson/South-Western, c2007

Physical Description:

xvii, 414 p. : col. ill. ; 28 cm.

Subject Term:

Marketing research.

Added Author:

Babin, Barry J.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020404402	658.83 Z68E 2007	1	Searching... Unknown

Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.

Available:*

Bound With These Titles

On Order

Summary

Summary