International marketing

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Title:

Author:

Czinkota, Michael R.

ISBN:

9780324317022

9780324361155

Personal Author:

Czinkota, Michael R.

Edition:

8th ed.

Publication Information:

Mason, OH : Thomson/South Western, c2007.

Physical Description:

xxx, 646, [37] p. : ill., maps ; 28 cm.

Subject Term:

Export marketing.

Added Author:

Ronkainen, Ilkka A.

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip0615/2006020788.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023676154	658.049 C998.I 2007	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023657311	658.049 C998.I 2007	3	Searching... Unknown

INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!

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