Scenarios : the art of strategic conversation

Select an Action

Title:

Scenarios : the art of strategic conversation

Author:

Van der Heijden, Kees.

ISBN:

9780470023686

Personal Author:

Van der Heijden, Kees.

Edition:

2nd ed.

Publication Information:

Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, c2005.

Physical Description:

xxiv, 356 p. : ill. ; 24 cm.

Contents:

Contents: 1. 1965 to 1990 : five discoveries at Shell -- 2. Introduction to scenario-based planning -- 3. Three competing paradigms in strategic management -- 4. Strategising -- 5. The business idea of an organisation -- 6. The uncertain environment -- 7. Scenario analysis -- 8. Scenarios and the strategic conversation -- 9. The practitioner's art -- 10. Articulation of the business idea -- 11. Competitive positioning -- 12. Scenario development -- 13. Option planning -- 14. The management of change -- 15. Planning process -- 16. The informal strategic conversation.

Abstract:

Summary: "The Second Edition features brand new material throughout, and places increased emphasis on the essential link between organizational success and unique insights and original ideas. In addition, the entire text has been rewritten to bring it up-to-date and make it more practical whilst retaining the underlying rigour. A new website offers support materials for tutors."--BOOK JACKET.

Subject Term:

Communication in management.

Creative thinking.

Strategic planning.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020405052	658.452 V233S 2005	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.