Strategic management of e-business

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Title:

Author:

Chen, Stephen.

ISBN:

9780470870730

Personal Author:

Chen, Stephen.

Edition:

2nd ed.

Publication Information:

Hoboken, N.J. : John Wiley, c2005.

Physical Description:

xvi, 366 p. ; 24 cm.

Subject Term:

Electronic commerce -- Management.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip0416/2004007924.html

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168023652122	658.872 C517S 2005	1	Searching... Unknown

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

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