Consumer behavior : buying, having, and being

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Title:

Author:

Solomon, Michael R.

ISBN:

9780135153369

Personal Author:

Solomon, Michael R.

Edition:

8th ed.

Publication Information:

Indianapolis, Ind. : Prentice Hall ; London : Pearson Education [distributor], 2008.

Physical Description:

p. cm.

General Note:

Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.

Subject Term:

Consumer behavior.

Market surveys.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023657774	658.8342 S689C 2008	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023657816	658.8342 S689C 2008	2	Searching... Unknown

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Summary

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.