Marketing and promotional strategy

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Title:

Marketing and promotional strategy

Author:

Gelder, Darren.

ISBN:

9780748771110

Personal Author:

Gelder, Darren.

Publication Information:

Cheltenham : Nelson Thornes, 2003.

Physical Description:

v, 74 p. : ill. ; 25 cm.

Series:

Vocational business

Series Title:

Vocational business

General Note:

Includes index.

Subject Term:

Marketing -- Problems, exercises, etc.

Sales promotion.

Sales promotion -- Problems, exercises, etc.

Added Author:

Woodcock, Paul.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023655620	658.8 G315M 2003	1	Searching... Unknown

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Summary

Summary

This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.

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