Differentiate or die : survival in our era of killer competition

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Differentiate or die : survival in our era of killer competition

Title:

Differentiate or die : survival in our era of killer competition

Author:

Trout, Jack.

ISBN:

9780470223390

Personal Author:

Edition:

2nd ed.

Publication Information:

Hoboken, N.J. : John Wiley & Sons, c2008.

Physical Description:

x, 262 p. ; 24 cm.

Subject Term:

Advertising -- Brand name products.

Brand name products.

Added Author:

Rivkin, Steve, 1947-

Electronic Access:

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023651637	658.8 T859D 2008	1	Searching... Unknown

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Summary

Summary

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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