Principles of advertising & IMC
Title:
Principles of advertising & IMC
Author:
Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.
ISBN:
9780070181779
Publication Information:
North Ryde, NSW : McGraw-Hill Australia, c2008.
Physical Description:
782 p. : ill. ; 29 cm. + 1CD-ROM.
General Note:
A McGraw-Hill custom publication prepared for Dept. of Marketing, Monash University.
The content for this publication is drawn from Principles of advertising & IMC by Duncan, 2nd ed, 2005.
Added Corporate Author: