Advertising by design : creating visual communications with graphic impact

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Title:

Advertising by design : creating visual communications with graphic impact

Author:

Landa, Robin.

ISBN:

9780471428978

Personal Author:

Landa, Robin.

Publication Information:

Physical Description:

xii, 244 pages : color illustrations ; 26 cm

General Note:

Includes index.

Contents:

A brief history of advertising -- The biz : structure, strategy, and the creative brief -- Thinking critically and creatively, and getting started -- The big idea -- Ad categories -- Expression : make 'em laugh, make 'em cry -- Graphic impact : design principles -- The design of advertising and expressive typography -- Flexibility : the ad campaign and creativity -- Copy -- Beyond print media : television commercials, interactive media, and guerilla advertising.

Abstract:

"Advertising by Design is a text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies."--Jacket.

Subject Term:

Advertising.

Creative ability in business.

Créativité dans les affaires.

Advertising. (OCoLC)fst00797511

Creative ability in business. (OCoLC)fst00882438

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html

Copies:

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Summary

A complete guide to the process behind effective advertising design
Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media-including print, television, online, and guerrilla advertisements-empowering students to find creative solutions.
Advertising by Design encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, Advertising by Design is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.