The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,

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Title:

Author:

Clemente, Mark N.

ISBN:

9780971943421

Personal Author:

Clemente, Mark N.

Publication Information:

New Jersey : Clemente Communications Group,LLC. c2002.

Physical Description:

453 p. ; 24 cm.

Abstract:

A combination dictionary, encyclopedia, and how-to guide, with definitions, formulas, checklists, examples and applications of important marketing terms.

Subject Term:

Marketing -- Handbooks, manuals, etc.

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025400603	C626M 2002	1	Searching... Unknown

A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.

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