Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023673268	658.802 H784M 2008	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023654128	658.802 H784M 2008	2	Searching... Unknown

Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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