Cover image for Alignment : using the balanced scorecard to create corporate synergies
Title:
Alignment : using the balanced scorecard to create corporate synergies
Author:
Kaplan, Robert S.
ISBN:
9781591396901
Personal Author:
Publication Information:
Boston, Mass. : Harvard Business School Press, c2006.
Physical Description:
x, 302 p. : ill. ; 25 cm.
General Note:
Includes index.
Contents:
Alignment : a source of economic value -- Corporate strategy and structure : historical perspective -- Enterprise-derived value : financial and customer synergies -- Enterprise-derived value : internal process, and learning & growth, and integrated strategic themes -- Aligning support functions -- Cascading : the process -- Aligning boards and investors -- Aligning external partners -- Managing the alignment process -- Epilogue : total strategic alignment.
Abstract:
"Most organizations contain multiple business and support units, each led by highly trained, experienced executives and staffed by talented employees. But too often, different units fail to coordinate: they work at cross-purposes and have conflicting goals. Results? Performance-sapping disagreements, lost opportunities, wasted resources - and a corporation whose value amounts to less than the sum of its parts." "Robert S. Kaplan and David P. Norton explain how to correct such organizational misalignment - not only within a company but between the firm and its board of directors, investors, customers, and suppliers." "The authors maintain that the responsibility for organizational alignment lies with corporate headquarters. They show how top executives can build a corporate-level strategy map and scorecard that graphically depict their company's "enterprise value proposition" - how the organization creates synergies from its business units - and use the revolutionary Balanced Scorecard management system to set, coordinate, and oversee implementation of high-level strategy."--BOOK JACKET.
Electronic Access:
Table of contents http://www.loc.gov/catdir/toc/ecip062/2005030504.html
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