Creating the marketing experience : new strategies for building relationships with your target market

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Title:

Author:

Marconi, Joe.

ISBN:

9780324205442

Personal Author:

Marconi, Joe.

Publication Information:

Mason, Ohio : Thomson, c2005.

Physical Description:

335 p. : ill. ; 24 cm.

General Note:

Above imprint: Racom Communications; American Marketing Association.

Subject Term:

Relationship marketing.

Target marketing.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005015327.html

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025410453	658.812 M321C 2005	1	Searching... Unknown

To promote products effectively and optimise results, marketers must use all of the tools at their disposal in an integrated plan. Noting that marketing productivity is in decline due to saturation of sales messages, increased customer indifference and easily imitated competitive advantage, this book helps marketers create new contexts.

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