Business economics strategy and applications

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Business economics strategy and applications

Title:

Business economics strategy and applications

Author:

Cook, Mark, 1954-

ISBN:

9780273617136

Personal Author:

Cook, Mark, 1954-

Publication Information:

London : Pitman, 1997.

Physical Description:

672p. ; 25 cm.

Subject Term:

Managerial economics.

Strategic planning.

Added Author:

Farquharson, Corri.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023674746	338.5024658 C771B 1997	1	Searching... Unknown

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Summary

Summary

Using real business problems, this text explains and develops the link between business economics and strategy and the practical applications. It takes an international approach to managerial economics and features international cases and covers the recently emerging themes including the advances in IT and a discussion of quality standards and environmental issues.

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