
Strategic marketing planning
Title:
Strategic marketing planning
Author:
Reed, Peter W., 1944-
ISBN:
9780170128650
Personal Author:
Edition:
2nd ed.
Publication Information:
South Melbourne : Thomson Learning, 2006.
Physical Description:
xi, 316 p. ; 25 cm. + 1 CD-ROM (4 3/4 in.)
General Note:
Previous ed.: 2003.
Includes index.
Reading Level:
For late undergraduate students.
Copies: