Advertising next : 150 winning campaigns for the new communications age

Select an Action

Title:

Author:

Himpe, Tom.

ISBN:

9780811865395

Personal Author:

Himpe, Tom.

Publication Information:

San Francisco, CA : Chronicle Books, 2009.

Physical Description:

p. cm.

Contents:

Nike Next -- Unilever Next -- Be Playful -- Be Contextual -- Be Spectacular -- Be Contagious -- Be Intriguing -- Be A Storyteller -- Be 24/7 -- Be Transparent -- Be Experimental -- Be Personal -- Be Sociable -- Be Collaborative -- Be Co-Creative -- Be Ownable -- Be Useful -- Be Supportive -- Be Green.

Subject Term:

Advertising.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023669480	659.1 H658A 2009	1	Searching... Unknown

Bound With These Titles

On Order

Summary

The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely, small companies who think big now have the opportunity to be key players. Tom Himpe presents 18 new mantras for advertising, communications, and business in general to both overcome new obstacles and exploit new opportunities. His mantras are brought to life with 150 exemplary campaigns from companies big and small, all across the world.