Summary

(ul) From the author team that brought you the perennial bestsellers Crucial Conversations and Crucial Confrontations, which have more than one million copies in print worldwide (li)The authors have made 50 years of social science research accessible to the general reader, and go one step further by codifying exactly what is required to be an influencer in every situation (li)As leading expert change agents and communication gurus, the authors are sought after by the media for their expertise. They have been featured on national television including "Today" and CNN, and in national newspapers including USA Today and the New York Times (li)Features focused, intensive study of hundreds of change gurus from around the world, from individuals in small communities to the father of cognitive psychology, Albert Bandura (li)VitalSmarts has worked with more than 300 of the Fortune 500 companies in leadership and communication skills training and has taught more than two million people through their training, seminars, and conferences 9/ul)