Content analysis

Select an Action

Title:

Content analysis

Author:

Franzosi, Roberto.

ISBN:

9781412933995

Publication Information:

Los Angeles ; London : SAGE, 2008.

Physical Description:

4 v. : ill. ; 25 cm.

Series:

Sage benchmarks in social research methods

Series Title:

Sage benchmarks in social research methods

General Note:

Formerly CIP.

Contents:

v. 1. What is content analysis? Defining the methodological playing field -- v. 2. Redefining the playing field : methodological advances -- v. 3. Applications : a focus on mass media -- v. 4. From advertising to protest and violence : extending the range of applications.

Subject Term:

Content analysis (Communication)

Added Author:

Franzosi, Roberto.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023681444	401.41 F837C 2008	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023681378	401.41 F837C 2008	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023681386	401.41 F837C 2008	3	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023681394	401.41 F837C 2008	4	Searching... Unknown

Bound With These Titles

On Order

Summary

Content Analysis is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during the Second World War through the efforts of Lasswell and others aimed at decoding enemy propaganda. This major work brings together the most significant methodological contributions and substantive applications ever published on Content Analysis. Students and scholars in sociology, political science, journalism and mass communication, and business and management will find in this major work a unique and comprehensive overview of the technique and its applications.