Brand engagement : how employees make or break brands

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Title:

Brand engagement : how employees make or break brands

Author:

Buckingham, Ian P., 1967-

ISBN:

9780230573062

Personal Author:

Buckingham, Ian P., 1967-

Publication Information:

Basingstoke [England] ; New York : Palgrave Macmillan, 2008.

Physical Description:

x, 221 p. : ill. ; 24 cm.

Subject Term:

Brand name products.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023682285	658.827 B923B 2008	1	Searching... Unknown

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Summary

Summary

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

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