PR - a persuasive industry? : spin, public relations, and the shaping of the modern media

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Title:

PR - a persuasive industry? : spin, public relations, and the shaping of the modern media

Author:

Morris, Trevor.

ISBN:

9780230205840

Personal Author:

Morris, Trevor.

Publication Information:

Basingstoke [England] ; New York : Palgrave Macmillan, 2008.

Physical Description:

xiii, 204 p. : ill. ; 25 cm.

General Note:

Formerly CIP.

Contents:

1. The allure of PR -- 2. Girls, gurus, gays, and diversity -- 3. PR and the media -- 4. The lying game -- 5. Portrait of an industry -- 6. The people in PR -- 7. From PR to propaganda -- 8. Professional, but never a profession -- 9. PR in the not-for-profit sector -- 10. Internal communications -- 11. PR and academia -- 12. Lobbying, public affairs, politics, and government PR -- 13. Does PR work and is it good for us? -- 14. The future of PR -- 15. In defence of PR.

Subject Term:

Public relations.

Added Author:

Goldsworthy, Simon.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023681923	659.2 M877P 2009	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025420700	659.2 M877P 2009	2	Searching... Unknown

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Summary

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.