Title:
Essentials of marketing research
Author:
Dillon, William R.
ISBN:
9780256081121
Personal Author:
Publication Information:
Homewood, IL ; Boston, MA : Irwin, c1993.
Physical Description:
xviii, 556 p. : ill. ; 26 cm.
Series:
Irwin series in marketing
Series Title:
Irwin series in marketing
Subject Term: