Title:
Global business today
Author:
Hill, Charles W. L.
ISBN:
9780071285506
9780073381398
Personal Author:
Edition:
6th ed.
Publication Information:
New York : McGraw-Hill Irwin, c2009.
Physical Description:
xxiii, 608 p. : col. ill., col. maps ; 26 cm.
Contents:
Introduction and overview -- Globalization -- Country differences -- National differences in political economy -- Differences in culture -- Ethics in international business -- Cross-border trade and investment -- International trade theory -- The political economy of international trade -- Foreign direct investment -- Regional economic integration -- Global money system -- The foreign exchange market -- The international monetary system -- Competing in a global market -- The strategy of international business -- Entering foreign markets -- Exporting, importing, and countertrade -- Global production, outsourcing, and logistics -- Global marketing and R&D -- Global human resource management.
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