Summary

Essential guidance for entrepreneurs who need help in marketing their small business. This book provides information on the three most important areas of marketing: 5 Rules of Radical Marketing -- fish where the fish are, dominate the media, spend when people have money, measure the impact and add value, don't discount, brand your business -- how to design a logo, compile a design brief, understand the printing processes and manage your business's visual identity, advertise your business effectively -- create effective advertisements, select the right media and get creative with your budget. Written in an easy to follow style with simple black and white illustrations.