Media literacy

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Title:

Media literacy

Author:

Potter, W. James.

ISBN:

9781412958752

Personal Author:

Potter, W. James.

Edition:

4th ed.

Publication Information:

Los Angeles : Sage Publications, c2008.

Physical Description:

xx, 424 p. : ill. ; 24 cm.

Contents:

Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.

Abstract:

"In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Fourth Edition uses an appealing and conversational style to help students gain the skills needed to navigate the rocky terrain of mass media messages - which are designed to inform them, to entertain them, and to sell them. This book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers." "This reader-friendly textbook is essential for introductory Media Studies courses in communication, sociology, film studies, and English."--BOOK JACKET.

Subject Term:

Media literacy.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025424710	302.23 P869M 2008	1	Searching... Unknown

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Summary

" Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English."

-SirReadaLot.org

In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Fourth Edition uses an engaging and conversational style to help students gain the skills needed to navigate the rocky terrain of mass messages - which are designed to inform them, to entertain them, and to sell them. This captivating book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers.