Buyer behavior in marketing strategy

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Buyer behavior in marketing strategy

Title:

Buyer behavior in marketing strategy

Author:

Howard, John A.

ISBN:

9780136690115

Personal Author:

Howard, John A.

Edition:

2nd ed.

Publication Information:

Englewood Cliffs, N.J. : Prentice Hall, c1994.

Physical Description:

xix, 603 p. : ill. ; 25 cm.

General Note:

Rev. ed. of: Consumer behavior in marketing strategy. c1989.

Subject Term:

Consumer behavior.

Marketing -- Management.

Added Author:

Howard, John A. Consumer behavior in marketing strategy.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023603117	658.8342 H849B 1994	1	Searching... Unknown

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Summary

Summary

This text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategies and plans can be based upon both qualitative and quantitative analysis - and yet still not require background in formal statistics.

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