Strategy for sustainability : a business manifesto

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Title:

Strategy for sustainability : a business manifesto

Author:

Werbach, Adam.

ISBN:

9781422177709

Personal Author:

Werbach, Adam.

Publication Information:

Boston, Mass. : Harvard Business Press, c2009.

Physical Description:

226 p. ; 24 cm.

Contents:

A different way to formulate your business strategy -- Mapping your opportunities : an analysis of society, technology, and resources (STaR) -- Setting your North Star and initiating the TEN cycle : the tools of implementation -- Using transparency to execute your strategy : open up your business for scrutiny -- Engaging individuals : people want to help -- The network of sustainability partners : a company cannot execute its strategy alone -- Leadership at all levels : inspiration as a leadership technique.

Subject Term:

Strategic planning.

Sustainable development.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025435799	658.4012 W484S 2009	1	Searching... Unknown

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Summary

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral , rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.

Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.