Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!

Title:

Author:

Gillin, Paul.

ISBN:

9781884956850

Personal Author:

Gillin, Paul.

Publication Information:

Fresno, CA : Quill Driver Books, c2009.

Physical Description:

xxv, 290 p. ; 23 cm.

Contents:

Making the case -- Making choices -- Ear to the ground -- Courting online influencers -- Corporate soapboxes -- Customer conversations -- The social network gorillas -- Niche innovators -- Learning from conversations -- Basics of social media content -- Picking your spots -- Telling stories with words and images -- Engagement through interaction -- Promote thyself -- Measuring results -- Celebrating change.

Subject Term:

Internet marketing.

Social media -- Economic aspects.

Customer relations.

Interactive marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025433463	658.872 G481S 2009	1	Searching... Unknown

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Summary

""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.