e Boot camp : proven Internet marketing techniques to grow your business
Title:
e Boot camp : proven Internet marketing techniques to grow your business
Author:
Perlman, Corey, 1978-
ISBN:
9780470411599
Personal Author:
Publication Information:
Hoboken, N.J. : John Wiley & Sons, c2009.
Physical Description:
xxii, 183 p. : ill. ; 24 cm.
General Note:
Includes index.
Contents:
Sect. 1. How to Play (and Win!) the Search Engine Game -- 1. Anatomy of a Search Engine -- 2. Pay-per-click (Sponsored Ads) -- 3. Domain Names and Alternate Domain Names -- 4. Keywords -- 5. Title Tag -- 6. Meta Description Tag -- 7. Home Page Content -- 8. Link Popularity -- Sect. 2. Create a Web Presence to Dominate the Search Engines and Drastically Increase Traffic to Your Web Site -- 9. Hurl Your URL -- 10. Social Networking Sites -- 11. Articles -- 12. Press Releases -- 13. Blogs -- 14. Opt-in Forms -- 15. E-mail Marketing -- 16. Video -- 17. Web Site Usability -- Closing Word -- Bonus Resources.
Abstract:
"eBoot Camp gives you the tools to garner the online attention your business needs to thrive. Using a combination of search engine optimization (SEQ) techniques, keywords, blogs, e-newsletters, press releases, and other tools, the book shows you how to maximize your online exposure and bring in new customers in droves." "eBoot Camp gives you everything you need to grow your business online. Practical, easy to use, and packed with proven strategies, it helps you expand your presence on the Web, thereby increasing your site traffic, customers, and sales."--BOOK JACKET.
Subject Term:
Electronic Access:
Table of contents only http://www.loc.gov/catdir/toc/ecip0825/2008034574.html