Key concepts in public relations

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Title:

Key concepts in public relations

Author:

Cain, Sandra.

ISBN:

9780230203297

Personal Author:

Cain, Sandra.

Publication Information:

Basingstoke : Palgrave Macmillan, c2009.

Physical Description:

xi, 251 p. : ill. ; 22 cm.

Series:

Palgrave key concepts.

Palgrave key concepts

Series Title:

Palgrave key concepts.

General Note:

Includes index.

Formerly CIP.

Subject Term:

Public relations.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025437456	659.2 C135K 2009	1	Searching... Unknown

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

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Summary