Business marketing : connecting strategy, relationships, and learning

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Title:

Author:

Dwyer, F. Robert.

ISBN:

9780071263436

9780073529905

Personal Author:

Dwyer, F. Robert.

Edition:

4th ed.

Publication Information:

New York : McGraw-Hill Higher Education ; London : McGraw-Hill [distributor], 2008.

Physical Description:

p. cm.

General Note:

Previous ed.: Boston, Mass.: McGraw-Hill, 2006.

Subject Term:

Marketing.

Added Author:

Tanner, John F.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025453883	658.8 D993B 2008	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025464161	658.8 D993B 2008	2	Searching... Unknown

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Summary

This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.