Mass communication research methods

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Title:

Author:

Hansen, Anders.

ISBN:

9780814735718

9780814735725

Publication Information:

New York : New York University Press, 1998.

Physical Description:

viii, 350 p. ; 23 cm.

General Note:

Simultaneously published: Basingstoke : MacMillan, 1998.

Contents:

1. Mass Communication Research Methods: Introduction -- 2. Mass Communication Research: Asking the Right Questions / James D. Halloran -- 3. Participant Observation: Researching News Production -- 4. Policy and Archival Research -- 5. Content Analysis -- 6. Analysing the Moving Image: Narrative -- 7. Analysing the Moving Image: Genre -- 8. Analysing Visuals: Still and Moving Images -- 9. Media Audiences: Survey Research -- 10. Media Audiences: Focus Group Interviewing -- 11. Computer-assisted Handling And Analysis Of Data -- App. Sources/Resources in Mass Communication Research.

Subject Term:

Mass media -- Research -- Methodology.

Added Author:

Hansen, Anders.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/fy02/97024755.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0807/97024755-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0807/97024755-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025454329	302.23072 M414 1998	1	Searching... Unknown

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Summary

Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues.
Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided.
Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.