Title:
The corporate blogging book : absolutely everything you need to know to get it right
Author:
Weil, Debbie.
ISBN:
9780749927431
Personal Author:
Publication Information:
London : Piatkus, c2006.
Physical Description:
xvii, 218 p. : ill. ; 21cm.
General Note:
First published in New York by Portfolio in 2006.
Contents:
Ch. 1. Top twenty questions about corporate blogging -- Ch. 2. A quick romp through the corporate blogosphere -- Ch. 3. Confronting fear of blogging -- Ch. 4. A baker's dozen : 12 plus 1 ways to use a corporate blog -- Ch. 5. Should the CEO blog? -- Ch. 6. The new ROI is ROB (return on blog) -- Ch. 7. Top ten tips to write an effective business blog -- Ch. 8. What you really need to know about blogging tools and technology -- Ch. 9. Cheat sheet : making the case for blogging to the boss -- Ch. 10. What's next.
Abstract:
"In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy - what works, what doesn't, and why creating and maintaining a good blog is worth the effort." "Weil demystifies corporate blogging by stripping away the technical jargon and showing you exactly what your customer needs from your blog. She urges managers and executives to confront their fear of blogging. She explains how to avoid legal pitfalls, who should be doing the blogging, and how to keep readers coming back."--BOOK JACKET.
Electronic Access:
Table of contents only http://www.loc.gov/catdir/toc/fy0702/2006043469.html