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Title:
Principles of international marketing
Author:
Czinkota, Michael R.
ISBN:
9781439041376
Personal Author:
Czinkota, Michael R.
Edition:
9th ed.
Publication Information:
Australia : South-Western, Cengage Learning, c2010.
Physical Description:
xxviii, 693, [24] p. ; ill. (some col.) ; 28 cm.
General Note:
Previous ed. published as: International marketing.
Subject Term:
Export marketing.

Internationales Marketing.
Added Author:
Ronkainen, Ilkka A.

Czinkota, Michael R. International marketing.
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