The public relations writer's handbook : the digital age

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Title:

Author:

Aronson, Merry.

ISBN:

9780787986315

Personal Author:

Aronson, Merry.

Edition:

2nd ed.

Publication Information:

San Francisco, CA : Jossey-Bass, c2007.

Physical Description:

xvi, 349 p. ; 24 cm.

General Note:

Includes index.

Contents:

1. Public relations goes digital -- 2. News releases, photo captions, and media kits : making your story newsworthy -- 3. The pitch : creating media interest -- 4. The biography and backgrounder : bringing your subject to life -- 5. Speech writing : from your pen to their lips -- 6. Multimedia and PowerPoint presentations -- 7. Writing for broadcast : communicatiing with video -- 8. Special events : the art of getting noticed -- 9. Financial writing -- 10. Publications : the editorial stage -- 11. Writing for the Internet -- 12. Responsive writing : setting the record straight -- 13. Crisis communication and official statements : preparing for a crisis -- 14. Program writing : selling your concept to the client -- App. A. Research and interview techniques -- App. B. Grammar reference.

Abstract:

"The second edition of The Public Relation's Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age."--BOOK JACKET.

Subject Term:

Public relations.

Public relations -- Authorship.

Added Author:

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025420478	659.2 A662P 2007	1	Searching... Unknown

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Summary

The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.