Contemporary advertising

Select an Action

Cover image for Contemporary advertising

Contemporary advertising

Title:

Contemporary advertising

Author:

Arens, William F.

ISBN:

9780071284790

Personal Author:

Arens, William F.

Edition:

12th ed., internat. student ed.

Publication Information:

Boston : McGraw-Hill Irwin, 2009.

Physical Description:

xlii, 724 p. : ill. (chiefly col.), maps ; 28 cm.

Subject Term:

Added Author:

Weigold, Michael F., 1958-

Arens, Christian.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025453230	659.1 A681C 2009	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Summary

Addresses the importance of Integrated Marketing Communications (IMC) in the field of advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2