Marketing, 8th ed.
Title:
Marketing, 8th ed.
Author:
Kotler, Philip.
ISBN:
9781442511248
Edition:
8th ed.
Publication Information:
Frenchs Forest, N.S.W. : Pearson Australia, c2010.
Physical Description:
xxvii, 732 p. : ill. ; 28 cm.
General Note:
Previous ed.: 2006.
"Authorised adaptation from the United States edition entitled Principles of marketing, 12th edition, ISBN 0132390027 by Kotler, Philip and Armstrong, Gary, published by Pearson Education, Inc., publishing as Prentice Hall, Copyright @ 2010"--T.p., verso.
Includes index.
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