Summary

Research on learning motivation has shown that students learn more when they have an intrinsic interest in the topic. This prompted the Colquitt team to create an OB text to using a more informal conversational style and use of company examples students will be familiar with and find compelling, thus helping to stimulate interest. Each chapter includes special features designed to "bring OB to life." Chapters open around an integrative model that provides students with a roadmap of the course, showing them where they have been and where they are going.