Economics of strategy

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Title:

Economics of strategy

Author:

Besanko, David (David A.), 1955-

ISBN:

9780470484838

Edition:

5th ed., International student ed.

Publication Information:

Hoboken, NJ : Wiley, cop. 2010.

Physical Description:

XXV, 593 p. : ill. ; 26 cm.

Subject Term:

Strategic planning -- Economic aspects.

Managerial economics.

Added Author:

Besanko, David (David A.), 1955-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025418852	658.4012 E19 2010	1	Searching... Unknown

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Summary

Summary

'The Economics of Strategy' delves into the concepts involved in sound business strategy. The text begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization economics. It then explores strategic positioning and dynamics.

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