Title:
Transnational management : text, cases, and readings in cross-border management
Author:
Bartlett, Christopher A., 1943-
ISBN:
9780071259156
9780073101729
Personal Author:
Edition:
5th ed.
Publication Information:
Boston, Mass. : McGraw-Hill/Irwin, c2008.
Physical Description:
xv, 822 p. : ill., maps ; 24 cm.
General Note:
Originally published: as by Christopher Bartlett, Sumantra Ghoshal, Julian Birkinshaw. 2004.
Formerly CIP.
Contents:
Pt. 1. The strategic imperatives -- Ch. 1. Expanding abroad : motivations, means, and mentalities -- Ch. 2. Understanding the international context : responding to conflicting environmental forces -- Ch. 3. Developing transnational strategies : building layers of competitive advantage -- Pt. 2. The organizational challenge -- Ch. 4. Developing a transnational organization : managing integration, responsiveness, and flexibility -- Ch. 5. Creating worldwide innovation and learning : exploiting cross-border knowledge management -- Ch. 6. Engaging in cross-border collaboration : managing across corporate boundaries -- Pt. 3. The managerial implications -- Ch. 7. Implementing the strategy : building multidimensional capabilities -- Ch. 8. The future of the transnational : an evolving global role.
Subject Term:
Electronic Access:
Publisher description http://www.loc.gov/catdir/enhancements/fy0702/2006032626-d.htmlTable of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032626-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0737/2006032626-b.html