Title:
Principles and practice of marketing
Author:
Jobber, David, 1947-
ISBN:
9780077123307
Personal Author:
Edition:
6th ed.
Publication Information:
London ; Singapore : McGraw-Hill, c2010.
Physical Description:
xxx, 946 p. : ill. ; 27 cm
Abstract:
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.