Cover image for Marketing planning : strategy, environment and context
Marketing planning : strategy, environment and context
Title:
Marketing planning : strategy, environment and context
Author:
Blythe, Jim.
ISBN:
9780273724711
Personal Author:
Edition:
1st ed.
Publication Information:
Harlow, England ; New York : Financial Times / Prentice Hall, c2010.
Physical Description:
p. cm.
Added Author:
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