Marketing management : a relationship approach

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Title:

Marketing management : a relationship approach

Author:

Hollensen, Svend.

ISBN:

9780273706830

Personal Author:

Hollensen, Svend.

Edition:

2nd ed.

Publication Information:

Harlow : Financial Times Prentice Hall, 2010.

Physical Description:

xxxv, 656 p. : ill. ; 27 cm.

General Note:

Previous ed.: 2003.

Subject Term:

Marketing -- Management.

Relationship marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025478617	658.802 H737M 2010	1	Searching... Unknown

This work is written for people, mainly students, who want to how the relationship and the traditional maketing approach (in combination) affect the development of effective and efficient marketing plans.

Available:*

Bound With These Titles

On Order

Summary

Summary