An insider's guide to managing sporting events

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Title:

Author:

Solomon, Jerry, 1954-

ISBN:

9780736031080

Personal Author:

Solomon, Jerry, 1954-

Publication Information:

Champaign, IL : Human Kinetics, c2002.

Physical Description:

xx, 211 p. : ill. ; 28 cm.

General Note:

Includes index.

Contents:

Introduction: Events and Time Line -- Ch. 1. Creating an Event -- Ch. 2. Developing the Budget -- Ch. 3. Location, Location, Location -- Ch. 4. Finding Your Sponsor -- Ch. 5. Getting in Touch With Your Customer -- Ch. 6. Working With Your Participants -- Ch. 7. Your Television Options -- Ch. 8. Time to Play -- App. A. Official Site Proposal -- App. B. Sample Player Agreement -- App. C. Television Production Budget Line Items -- App. D. Sports Organizations -- App. E. Television Networks -- App. F. Major Agents and Talent Agencies.

Abstract:

"An Insider's Guide to Managing Sporting Events is a must-read that will provide you with the tools needed to produce a profitable event that brings back spectators, sponsors, athletes, and television coverage year after year."--BOOK JACKET.

"An Insider's Guide to Managing Sporting Events is a step-by-step guide through every aspect of event planning from start to finish. The book draws on author Jerry Solomon's 20 years of experience in sport management and event production to provide the essentials for organizing, funding, and executing your sporting event." "Solomon uses real-life examples from events that his company, StarGames, has created, developed, marketed, and implemented. An Insider's Guide features sample passages from actual letters, contracts, and sponsor proposals; checklists for each stage of event planning; and a complete event time line. It contains an entire chapter on budget analysis and explains how to draw athletes, sponsors, and fans to your event. The detailed documentation and real-life examples provide you with valuable references that will save you time and make the event planning process easier.".

Subject Term:

Sports administration.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025461480	796.06/9 S689.I 2002	1	Searching... Unknown

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Summary

An Insider's Guide to Managing Sporting Events uses examples from real-life events of all types and sizes to simplify the event planning process. Author Jerry Solomon draws on his 20 years of experience in sport marketing and event production to provide strategies and tactics that can be used to make your event a success.

This practical handbook is a step-by-step guide through the event planning and implementation process starting with the earliest stages of event design and concluding with the post-event follow-up. An Insider's Guide to Managing Sporting Events explains in detail how to develop a budget, secure athletes and sponsors, sell tickets, and negotiate a television contract. The in-depth explanations will help improve the profitability of your event.

An Insider's Guide to Managing Sporting Events also uses hands-on learning methods. It includes checklists to reinforce the steps learned during each stage of planning and sample contracts and timelines that can be tailored for any sporting or entertainment event. These features result in cost, time, and energy savings for you.

Chapter 1 gets the event planning process started by helping you define the type of event you want to create and identify the marketplace in which the event will operate. It also addresses the steps for gaining approval from various governing bodies.

Chapter 2 explains the crucial process of creating a budget and determining cash flow sources and schedules.

Chapter 3 discusses the importance of picking the right site for the event.

Chapter 4 offers creative and practical ways of attracting quality sponsors.

Chapter 5 explains how to market the event to bring in fans and how to keep them happy once they're at the event. This chapter also discusses how to develop important revenue sources such as concessions and souvenirs.

Chapter 6 addresses the needs of the athletes and explains how to attract big names to your event. This chapter includes detailed information on drawing up athlete contracts, and it explains the obligations of the performers and the event directors.

Chapter 7 explains the intricacies of television coverage for sporting events and provides examples of contract language from actual documents.

Chapter 8 details the implementation of the event itself, from hiring staff to overseeing operations on the day of the event to the ever-important follow-up once the event is over.

An Insider's Guide to Managing Sporting Events is a practical, hands-on guide that is essential for event planners and sport management students looking to produce events that bring back spectators, sponsors, athletes, and television year after year. This handbook sheds light on the sporting event planning process for new or future event organizers, and it takes the planning process to the next level for those with experience in the field. If you are in the field of sport marketing or management, this invaluable reference belongs on your bookshelf.