Best practice cases in branding : lessons from the world's strongest brands

Select an Action

Title:

Author:

Keller, Kevin Lane, 1956-

ISBN:

9780131411333

Personal Author:

Keller, Kevin Lane, 1956-

Publication Information:

Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2003.

Physical Description:

288 p. : ill. ; 24 cm.

General Note:

Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed.

Contents:

Case 1. Levi Straus & Co. -- Case 2. Intel Corporation -- Case 3. The California Milk Processor Board -- Case 4. Red Bull -- Case 5. MTV -- Case 6. Nike -- Case 7. DuPont -- Case 8. Nivea -- Case 9. Starbucks Corporation -- Case 10. Yahoo! -- Case 11. Snapple -- Case 12. Accenture

Subject Term:

Brand name products -- Management.

Brand name products -- Management -- Case studies.

Added Author:

Keller, Kevin Lane, 1956- Strategic brand management.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025458866	658.827 K29L 2003	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Orphan Hours is a book of reconciliation, of coming to terms with time in its most personal and memorable manifestations, and of learning the wisdom of what cannot be changed. The urgency of the elegy has been absorbed by an acceptance of the detail, texture, and small moments that constitute and enrich mortality.

from Lapsed Meadow"

I remember, in Ohio, fields of wastes of nature,
lost pasture, fallow clearings, buckwheat
and fireweed and broken sparrow nests,
especially in the summer, in the fading hilltop sun,
when you could lose yourself by simply lying down.
Who will find you, who will call you home now, at dusk,
with the dry tips of the goldenrod confused
with a little wind, filling in what's left of the light.