Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Cover image for Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Title:

Author:

Neves, Marcos Fava.

ISBN:

9780415873772

9780415873758

9780203859865

Personal Author:

Neves, Marcos Fava.

Edition:

1st ed.

Publication Information:

New York : Routledge, 2010.

Physical Description:

viii, 127 p. : ill. ; 23 cm.

General Note:

Formerly CIP.

Contents:

How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.

Subject Term:

Strategic planning.

Industrial management.

Marketing.

Competition.

Added Author:

Castro, Luciano Thomé e.

Cônsoli, Matheus Alberto.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025465390	658.802 N482M 2010	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025499837	658.802 N482M 2010	2	Searching... Unknown

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Summary

The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout the book, and should open managers' eyes to potential joint marketing activities, as well as joint ventures, other types of contracts and partnerships in a world of firms' fuzzy boundaries.