Management of elecronic media

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Title:

Author:

Albarran, Alan B.

ISBN:

9780495571377

Personal Author:

Albarran, Alan B.

Edition:

4th ed., International ed.

Publication Information:

Australia ; United Kingdom : Wadsworth Cengage Learning, c2010.

Physical Description:

xxii, 332 p. ; 24 cm.

General Note:

Previous ed.: Belmont, Calif.: Wadsworth/Thomson, 2006.

Formerly CIP.

Subject Term:

Telecommunication -- Management.

Digital media -- Management.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025464088	384.068 A327M 2010	1	Searching... Unknown

Management of Electronic Media, 4th Edition, International Edition provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.

Available:*

Bound With These Titles

On Order

Summary

Summary